Career Pillar Breakout Sessions

Sessions repeat from the 9:40 a.m. – 10:20 a.m. Sessions in the same locations.

Session One, 9:40 am – 10:20 am and Session Two, 10:35 – 11:15 am:

Practical Strategies for Telling Your Story Without Fear, Stress or Angst
Lorraine Sanders
Thomas Jefferson Room, Lower Level

Do you have a unique story to tell, an amazing product or valuable service that you want more people to know about? Have you daydreamed about features and placement in magazines, newspapers and online media, as well as on podcasts, radio or television and just aren’t sure where to start? Hiring a public relations agency or PR pro to contact the media for you is certainly one tried-and-true way to begin scoring press coverage that attracts new audiences. But with monthly retainers typically starting in the thousands of dollars, many small business owners and independent entrepreneurs are hesitant to sink such a significant chunk of their total marketing budget into getting press. At the same time, earned media coverage results in valuable credibility and social proof that is impossible to achieve through paid ads. So what’s an entrepreneur to do?

Here’s the good news: DIY PR and media outreach is not only possible, it’s becoming the norm for many businesses and entrepreneurs. Led by a longtime journalist who’s written for national publications, this workshop will introduce you to DIY PR and media strategy and offer practical ways to prepare for reaching out to the media, integrate your public relations initiatives with your regular business operations, choose the right news to promote and build lasting relationships with journalists, writers, editors, content producers and other members of the media.


Session Three, 12:45 pm – 1:25 pm and Session Four, 1:40 pm – 2:20 pm:

Sessions repeat from the 12:45 p.m. – 1:25 p.m. Sessions in the same location.

Core Value Connection: Experience Success, and Fulfillment in your Career and Life
Kelly Landes
Thomas Jefferson Room, Lower Level

The Core Values that are woven through our life stories are the foundation for the feelings of success and happiness in our careers. Understanding and aligning with your core values is essential to happiness and helps you to chart your course in your career and in life. Our values are born from our own life stories and understanding those stories and what information we attached to from them is essential to our success and career happiness.

We don’t often take the opportunity to connect with what we value, yet when we are unhappy, overwhelmed and frustrated, it is often a sign that we are not in alignment with what we value.

This workshop will emphasize the foundational importance of values and then create the space to reflect on those values in order to identify the top 5 values that you operate from and how you can use those values as your North Star.

Is Your Leadership Creating a Legacy?
Lisa Harris
Gallery A/B Room

Harvard Business Review conducted a study that reported that women have a hard time being heard or getting their point across even when they are the experts in the room. Finding Your Voice is a creative leadership development session intended to strengthen confidence and empower women to drive results personally and professionally.


Download the Quadruplicity program HERE.